Design That Works: Friendly Interface
How we Drove $5.7M in Revenue for Fetch
Fetch, a rapidly growing consumer rewards app, approached us at a critical growth stage. With a solid user base and an innovative product, their challenge was scaling revenue efficiently without diluting their brand value or overextending their resources. While Fetch already had consistent traction in the loyalty space, they lacked a cohesive digital marketing framework to unlock their full monetization potential.
That’s where we stepped in. Our mission was to realign their performance strategy, revamp user engagement touchpoints, and develop a multi-channel funnel that would not only drive conversions—but create lasting value for every customer touchpoint.
A 14-month sprint that drove over $5.7M
Working closely with their internal team, we audited every layer of their marketing—from creatives and paid media strategy to analytics and conversion rate optimization. Our integrated team of marketers, designers, and growth analysts designed a performance engine tailored to Fetch’s brand personality and business goals. The result? A 14-month sprint that drove over $5.7M in net new revenue.
The challenges were multifaceted. First, their existing ad campaigns lacked strategic targeting and relied heavily on generic messaging. Second, the app’s core value proposition wasn’t being fully communicated across channels. Finally, there was no unified tracking system in place to attribute user actions.
"Since adopting Cunda, our team's efficiency has skyrocketed. Routine tasks are now fully automated, and we can focus on strategic work that really moves the needle. It's like having an extra set of hands.”
We begin with uncover behavior-based personas
We began by segmenting their audience data to uncover behavior-based personas, not just demographics. From this, we created modular ad creatives that adapted to various audience intents—new users, high churn risk users, and super-engagers. Simultaneously, we introduced dynamic landing pages and A/B tested everything from CTA placements to reward messaging. This increased their conversion rate by 41% in the first quarter alone.
Our lifecycle automation efforts reduced churn by 28%, while also increasing repeat usage frequency. Push notifications alone contributed to an estimated $900K in upsell value, while re-engagement campaigns brought back over 112,000 dormant users.
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